BRAND VALUES

Sustainable Development. Perennial Design. Ethically Made. Responsibly Sourced.

Sustainable Development


In recognition of the environmental and social needs for a circular economy, we decided that as a new fashion brand it was important to observe the United Nations Sustainable Development Goals (SDGs) that are relevant for our product development:
Goal 1 - No Poverty
Goal 5 - Gender Equality
Goal 12 - Responsible Consumption and Production
Goal 13 - Climate Action

At AFORE AFTER we hope we can help to educate consumers about the complexities of sustainable fashion. We believe a holistic view of the value of clothing is needed.

Our motto is:
Care. Rewear. Swap. Repair. Resell. Donate. Recycle.

Perennial Design


Our design focus at AFORE AFTER is perennial, not trend. While we observe the industry’s fashion forecasts, we design to compliment them by offering flattering and easy-to-wear silhouettes in eye-catching prints. Our goal is to create a product worthy of a lifetime wardrobe, not a seasonal one.

The exclusive prints, all drawn and designed by Sandra Murphy in Ireland, elevate the labels premium design.

Ethically Made


Every time we get dressed, it's worth remembering that all clothes are handmade. There have been some great improvements with machinery but nothing will ever replace the skilled hands and workmanship that's required for garment construction. Garment workers all over the world deserve respect and dignity in safe and fair workplaces.

 

We are proud that AFORE AFTER is ethically made in Poland, where we run small batch production. Thankfully the work and safety regulations we have in the EU means there isn't a culture of exploiting garment workers like there often is in other parts of the world. We're working closely with independent and small manufacturers in Poland to ensure that our products are made without exploitation, in safe and fair working conditions. For us, it's important that we manufacture in Europe for proximity, and this also helps to minimise the carbon footprint of our business.

 

At AFORE AFTER we work with our manufacturers differently, where we do not burden them to do any material sourcing or purchasing on our behalf. Through our self-initiated material transparency plan, we take on the responsibility of purchasing all of the components needed to make our garments. In doing so, we're minimising the financial risk to our manufacturers so that they can run their businesses better.

Responsibly Sourced


In everything we do, from our custom-designed fabrics to our branded packaging, we work with European suppliers to keep our sourcing as close to our manufacturing as possible. We are delighted to have sourced some great materials and services from Spain, France, Italy, Germany, Poland and Austria. As we grow, we hope to strengthen the relationships in our supply chain, to make further improvements in our sourcing and manufacturing.

We take transparency very seriously and look forward to making bigger and better changes in how we do business, while sharing our progress with you.

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