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Circular fashion with zero post-consumer waste
Doing more with less
The ALLURE Dress - Fuchsia "Memory Lane" Print
€218.00

The ALLURE Dress - Fuchsia "Memory Lane" Print

€218.00
In Stock
Size: S
Size Guide
Try before you buy with the MYAVA fitting room service!
Try it!

The ALLURE Dress - Fuchsia "Memory Lane" Print

A midi wrap dress with released darts for design detail and fit, and long sleeves with a graduated tuck to create a dramatic, structured shoulder. This is a true wrap style and can be adjusted to your desired fit. The ALLURE dress also has pockets, because everything is better with pockets.

The Fuchsia "Memory Lane" Print

A geometric pattern inspired by one of the many vintage textiles we've been collecting for years. We're just a little bit nostalgic for the era this print echoes (the late '60s), but we love how the daring fuchsia palette brings it up to date.

Printing

Because we use printed fabrics as our main material, no two AFORE AFTER pieces will look exactly the same. Our fabrics are digitally printed in Spain, which is an environmentally-friendly process requiring less resources, energy and water than traditional printing methods. As with all printing methods, there can be some shade variance in colour and/or slight print markings that occur. In our production process, we review any such occurrence of this carefully and determine whether it’s significant enough to discard the fabric. As a truly sustainable business, we aim to minimise the waste we generate, so unless these natural attributes of the printing process are notable, we will use the fabric. Much like the print designs themselves, these printing characteristics contribute to the individuality of each piece.

Raw Materials

Every single raw material that's used to make our garments is certified sustainable and sourced in Europe. The ALLURE dress is made in Poland and uses:

• Main material : 100% Ecovero Viscose by LENZING™. Certified : EU EcoLabel
• Lining : 100% Viscose. Certified : Oeko-Tex Standard 100
• Interlining : 100% Recycled PET Polyester. Certified : Global Recycled Standard, Oeko-Tex Standard 100
• Buttons : 100% Biodegradable Bioplastic. Certified : ISO 14855-1, Oeko-Tex Standard 100
• Labels : 100% Recycled PET Polyester. Certified : Global Recycled Standard, Oeko-Tex Standard 100 
• Thread : 100% Recycled PET Polyester. Certified : Global Recycled Standard, Oeko-Tex Standard 100


Size Information
Our model is 5' 10" and is wearing a size S.

To choose your size, please see our Size Guide page for measurement tips.

Care Instructions

To be kind to the environment, please wear often and wash less.

• Hand wash with care
• Cool iron on reverse
• Do not bleach

• Do not tumble dry

Garment Maintenance
Due to the natural characteristics of our high quality and sustainable materials, your garment might need to be hung for a day or so, to allow any creases that develop to fall out easily. After this, a cool iron on the reverse side of the fabric will eliminate any stubborn creases, if needed.

Reviews (7)

Ciara F
I cannot get enough of these beautiful pieces. Vibrant, stunning colors and prints, silky soft fabric and a beautiful fit that drapes your curves perfectly. The sustainable, circular fashion model of this brand is also very appealing as a conscious consumer. Beautifully made clothes to make you feel amazing wearing them.
Katie H
A gorgeous brand with a lovely ethos. The fabric feels amazing and the sizing is accurate too! Family members have gone straight to purchase their own pieces after they saw mine.
Áine J
Very comfortable dress. Been singing your praises to all.
Theresa R
I was dying for a post covid occasion to purchase an AFORE AFTER dress. Sandra was super responsive and when I asked re sizing she was really helpful and advised the right size for me. The fabric felt like silk against my skin.
Patricia M
My Skirt and Top have arrived. I am delighted with them. I look forward to wearing them all for many years.
Patricia M
Love the dress, soooo comfortable 😍
Anne Marie L
I received my top and skirt and I absolutely love them.